Published on Apr 17, 2025 6 min read

Brevo vs. Mailchimp: Choosing the Right Email Marketing Tool

Selecting the best email marketing platform will increase audience involvement and business expansion. Popular platforms with great capabilities are Brevo and Mailchimp. Both provide thorough reports, enhance deliverability and assist in automating campaigns. Companies—especially small ones—need affordable and easy-to-use tools. Mailchimp presents strong design templates; Brevo offers scalable pricing.

Your marketing plan will be decided on based mostly on the Brevo vs Mailchimp comparison. All that matter are analytics, integration, and simplicity of use. The right tools are what define email marketing for small business success. Side-by-side comparison aids in determining the optimum fit. Both tools provide free features; what counts beyond that is more important. Let's examine their salient characteristics, advantages, drawbacks, and which would fit your brand more closely.

Comparing Core Features and Benefits

To get the full picture, you need to look beyond each platform's individual features. Brevo and Mailchimp should be chosen based on their features, simplicity of use, pricing, analytics, support, and templates. All these factors are very important in determining the ideal email marketing tool for your situation.

Ease of Use

Any marketing program is either broken or made by user experience. Brevo uses an easy dashboard to keep things basic. Campaigns may be started in minutes without knowledge of coding. It fits small companies and beginners nicely. Drag-and-drop editors simplify and speed up the design process. Mailchimp also provides a neat interface that includes useful tool recommendations. It backs visual flow builders, A/B testing, and templates. Mailchimp's tools may seem jumbled. To grasp difficult automation processes, you could need several attempts. The navigation of Brevo seems simpler and lighter. Although both tools have onboarding instructions, Brevo picks things faster. One can get Brevo's support by email and chat. Mailchimp mostly needs a knowledge base and chat for assistance. Selecting the finest email marketing solution depends mostly on simplicity.

Features and Automation:

Modern tools enable smart campaigns to be run. Brevo covers CRM tools, transactional emails, and SMS marketing. You won't need several platforms; these features help you save money. Brevo's automation enables you to build processes depending on client activities. Emails can be sent following sign-up, click, or purchase. Mailchimp also enables rich automation, but its emphasis is more on email triggers and tagging. Though more difficult to learn, its customer journey-building is thorough. Brevo offers more flexibility when building real-time automation flows. It also supports limitless contacts, even on less expensive models. Mailchimp caps those depending on price ranges. Brevo for eCommerce and CRM tools integrates more naturally. It's easier to create clear and manageable automation paths with Brevo. Brevo gives better value and power if automation is your top concern.

Templates and Design:

Attracting and keeping members depends on design; therefore, Brevo offers several responsive templates. You can fast change layouts, fonts, and colors. For non-designers, the editor feels modern and fast—great. With additional template choices, Mailchimp appeals visually more strongly. It covers sector-specific subjects such as events, retail, or health. Some, meanwhile, are restricted behind paid layers. For expert users, both platforms permit custom HTML. Brevo preserves brand assets, facilitating reuse. Mailchimp provides an image and file-organizing content studio. Mailchimp adds more design blocks while editing in both tools is drag-and-drop. Mailchimp distinguishes itself from people who demand quick, sophisticated designs. Still, Brevo maintains its footing with clever adaptation for limited means. Your option will rely on the branding requirements.

Pricing and Plans:

Growing companies depend on their budget. Brevo presents reasonable free and low-cost policies. You pay nothing to send three hundred emails daily. It charges not on contact list size but on email volume. That approach fits companies with many contacts but fewer campaigns. Paid plans scale with features and start reasonably priced. Mailchimp bases its price on tiers. Free plans call for just 500 contacts and a few sends. Your list gets more and more expensive fast. Only premium plans include advanced features like testing and automation. Brevo lets you fully access automation even on less expensive levels. Mailchimp costs more but seems more refined. Small business email marketing has to remain financially sensible. Brevo excels in terms of consistency and flexibility in billing. Think ahead to long-term needs before signing up.

Analytics and Reporting:

Monitoring results guarantees better next campaigns. Brevo sends real-time comprehensive email statistics. View openings, clicks, bounces, and heat maps. It logs transactional emails and SMS as well. Mailchimp features dashboards and visual reports together with robust analytics. It lets one monitor social performance, income, and return on investment. Higher-level plans include predictive analytics. Brevo allows you to create bespoke reports free of charge. Results might be broken out depending on audience or time. Mailchimp excels in comparison. Do you notice how campaigns fare versus industry norms? Such qualities, though, come at a price. Both programs are good for basic tracking. Brevo fits companies seeking simple, flexible data access. Mailchimp appeals to greater budget data-driven brands. Decide depending on your reporting requirements.

Customer Support and Community:

When problems develop, reliable help is necessary. On free subscriptions, Brevo offers email and live chat support. Users find polite help and fast responses. The assistance center boasts FAQs, videos, and tips. Mailchimp provides email assistance together with a broad knowledge base. Live chat comes only on premium plans. Mailchimp community forums abound in useful advice. The support staff of Brevo is usually quicker and more easily available. Both products include thorough documentation with graphic step-by-step assistance. Brevo also provides user training and webinar access. Mailchimp concentrates more on in-app recommendations and tips. When deciding which email marketing solution is best, consider your assistance access. For small firms, Brevo is at the top in availability and response.

Conclusion:

Your goals and money will determine which of Brevo and Mailchimp you choose. For simplicity of use and economy, Brevo is great. Mailchimp provides sophisticated tools at a higher fee. Both systems track results, increase reach, and assist in automating advertising. Growing a small business through email marketing requires practical and flexible tools. Comparatively, Brevo vs Mailchimp reveals that every tool has special advantages. Brevo's pricing and support help small enterprises more especially. Mailchimp suits teams with a design-heavy or data-driven focus. Choose based on the features that matter most to your business. The ideal email marketing tool is the one that complements your objectives and way of working.